Logically

What Every Great Internet Marketer Knows About Choice (seo marketing)

By Warren Little

 When faced with the challenge of deciding on what choices to offer customers, inexperienced internet marketers usually take a “more is better” approach. If, for example, they are selling a subscription to a newsletter, they might offer 3-month, 6-month, and 1-year options . . . and, while they’re at it, throw in 2 years and maybe 3 years too. It just “makes sense,” they figure, that the more choices they provide, the more appealing it will be for the customer. Right?

Wrong!

“It is only logical to think that if some choice is good, more is better,” says Barry Schwartz, a professor of psychology at Swarthmore College, writing in the April 2004 issue of Scientific American. “Yet recent research strongly suggests that, psychologically, this assumption is wrong. Although some choice is undoubtedly better than none, more is not always better than less.”

One of the main points Dr. Barry Schwartz makes in his book, “The Paradox of Choice: Why More is Less”, is that when you give people too many choices, you remind them that they can’t have everything in life. In choosing one thing, they must give up everything else. And, as a result, they are less satisfied with the decision they made. This phenomenon is known as “opportunity cost” — looking at the psychological cost of an item from the perspective of what you had to give up to get it.

Clearly, there’s a whole lot of science to support something that marketers — especially those of us with direct-mail marketing expertise — have learned through experience. As Bob Bly explains in his book “The Complete Idiot’s Guide to Direct Marketing”, it’s a bad idea to offer your prospects too many options. “The reason is,” he says, “the more options you offer, the more difficult it is for the prospect to make a decision.”

How many options, then, should you offer your customers? What is not enough? What is “too many”?

There is no single answer — but three is a pretty good number to start with in your internet business.

Thousands of direct mail and e-mail tests have shown that customers buy more and return less when they are given two choices rather than one, and results tend to be even better when they are given three. Though some offers work well with four and five choices, those are the exceptions.

Authors note: A Few Hundred Bucks a Week What Every Great Internet Marketer Knows About Choice- Everybody wants to make millions online. But would you settle for $500 to $1000 a week? You set up your business once. Then it’s fully automated. You look in your bank account, and the money is there. That’s a car payment… your rent or mortgage… whatever you want, taken care of.

Warren Little is a successful Internet Network Marketing Consultant/Trainer and motivational speaker. His passion is empowering internet marketers to achieve greater levels of success quickly. His “Network Marketing Solutions Newsletter” has become one of most highly subscribed to & recommended training resources.

Personals Local Nightmare Try Online Dating Instead

By Hary Davidson

 When many of us were younger, entering your ad in the personals local paper was acceptable. It was the quick way to get a date for New Years. You were sure to find someone to answer your ad. They usually read something like this: Single white female seeks fun loving guy to share adventure and romantic walks, 24-35 Caucasian preferable. It left so many of the details out. You never knew who would answer, and you had to suffer that first date to see if you could even tolerate the guy. Answering the personals local ad was a scary and sometimes nightmarish risk.

You have a much safer option. No more spending three hours with a guy who has more hair than Sasquatch, or who can’t seem to keep his hands to himself. The beauty of avoiding the personals local ads is you have a better idea of what you are getting, before you agree to any dates. On-line dating gives you a chance to meet and chat with the people you want and get to know them ahead of the dating stage.

There is now the opportunity to change the negative image of personals local, to personals local on-line. It’s the new safe way to find a companion. Whether looking for friends, a fun date, or that special life long companion, you are safe doing it the new way. Don’t be afraid to start chatting with singles around the world as well as looking through the on-line personals local ads. You can also get dating advice and tips from people who have been there, people that have been through the best and worst dating experiences. This is worth it if you can save yourself from suffering the same fate. Learning from others experiences will save you a lot of wasted time.

When entering the on-line dating world, you do want to be careful. Make sure you use all the resources they offer, to make sure you really know the person you have become interested in. Before you join a site make sure of its credentials. There will be some that are better than the others. Also you may consider an entirely free site like KissCafe.com. They have more going on in their site than just dating. You will find instant messaging, blog posts, Ask Eureka, and so much more. It isn’t just enough to do on-line dating anymore. Now you can have it all, including email. When you consider the personals local ad, make sure you are doing it the safe, and even better, the free way. KissCafe.com offers you a safe solution to the dating dilemma. When a personals local ad says “single male” you will now know exactly what he looks like and why he is looking.

Hary Davidson provides KissCafe with interesting articles on various topics related to online dating. To view more articles on online dating, personals local and other related topics such as: canada dating site, dating canada, internet dating services, dating online, free dating sites, and online dating; you can also visit kisscafe.com.

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Thursday, November 26th, 2009 at 6:10 pm and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.