VoIP Broadband Phone Service: What it Can (seo tool) do for You
No commentsBy Anderson Phillips
VoIP is one of the latest buzzwords in the communications technology today. It is something that more and more people are using in order to communicate with their family, friends, and acquaintances. It is also a technology that more and more businesses are now using to communicate with their clients and business associates.
So, what is it with VoIP that it is now gaining more and more popularity with the people today? First of all, VoIP is quite much like your standard telephone system. However, instead of transmitting analog signals through wires, VoIP converts your voice to digital signals and uses the internet to transmit it. This will mean cheaper and more efficient way to communicate.
VoIP also offers features that are impossible or expensive in conventional landline phones for free or for a very cheap price. If you call another VoIP user using the same VoIP services you are using, the call you place will be free. And, since VoIP uses the internet, long distance calls to landline phones and mobile phones are much cheaper than long distance fees in landline phones. In simple terms, affordability is the main advantage of VoIP or Voice over Internet Protocol.
For example, if you use VoIP in your computer and you are from the United States and you want to call your friend in Europe but using the same VoIP software, the calls will usually be free.
Another great thing about VoIP is that it will include free features that conventional landline phones will usually charge you an extra fee for the service. Features such as caller ID, call waiting, call transfer, return call, repeat dial, and three-way calling can be provided in VoIP as a standard package for free. Some can even include video calls for free. This means that you will be able to see the person you are talking to by just using a webcam.
VoIP calls are also programmable in some software. This means that by using the caller ID features, you can give a particular caller a busy signal or redirect them to a particular number.
Now that you know how VoIP works in a general sense, you now have to know what is required in order to have one hooked up in your own home or in your office.
The first thing you need is a broadband internet connection. You need a high speed internet connection in order to efficiently get your calls to the other end without delays or lags. You will also need a home computer or an IP phone in order to start placing your calls through VoIP. When you are using your computer, all you need to have is a VoIP software program that can be downloaded for free over the internet. This software will act as your VoIP phone with numbered keypads. When using your computer, you will also need a microphone and a speaker.
However, if you prefer the traditional way of chatting in the telephone by using VoIP, you can get an IP phone system that is readily available through your VoIP service provider. Some service provider lets you choose between different models of an IP phone. Some looks like a standard telephone and some have video capabilities.
You can also convert your conventional telephone to a VoIP capable phone by installing a device called ATA or Analog Telephone Adapter. This converts the analog signal generated by your standard telephone to digital format to be transmitted in the internet.
Unlike IP phones where it already has an RJ 45 Ethernet connector, the standard phone has a standard RJ 11 connector. The ATA can let you convert your analog phone into a digital phone or VoIP capable phone by letting you connect it to the RJ 11 slot and the other slot will be the RJ 45 Ethernet connector where it will be used to connect to the internet or to your computer.
Now that you see all the benefits of VoIP, you can now consider getting one in your own home. However, you have to realize the fact that VoIP also has disadvantages. You have to consider that it is dependent on electricity and an active internet connection for it to work. So, in case of a power outage or a disconnected internet connection for any reason at all, you will not be able to use the VoIP phone system.
However, if your aim is cheaper long distance calls or free calls, and the free features integrated with VoIP phone systems, then getting VoIP installed in your home is the right choice. With VoIP you will be able to talk to your family and friends for a very long time without even worrying about the number of minutes consumed and without worrying about your phone bill.
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Viral Marketing: The Good Virus
By Anderson Phillips
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moir popular. Remember the movie “The Blair Witch Project”?
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
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Part Two Of The Jagger Algo Update
By Erik Hammond
This is the second part of the Google Jagger update discussion. The first part of this article discussed the overview of how and why Google needs to update its website ranking algorithms periodically. This article shall discuss the specific areas the Jagger update has altered in the Google algorithm.
Sources at Google claim that the changes we see are part of 3-phase update (Jagger1, Jagger2 & Jagger3). At the time of writing this article, we are in the completion stage of Jagger2 update. The Jagger3 update is expected to be rolled out over the next few weeks.
Jagger Update 1
The Jagger 1 update pre-shocks actually started with a string of back-link updates that began in September 2005 and continued into middle of October 2005. In mid October, Google updated its PageRank database for public view. Usually updated once a quarter, the PR update always creates a stir. While most SEO professionals heavily play-down the importance of PR in ranking, the legacy of its importance is so deep-rooted in the minds of most webmasters, that it is difficult to shake it off as an insignificant ranking parameter.
Jagger Update 2
It is believed that the Jagger 2 update is now complete and replicated to all the data centers of Google. However, you may still notice some fluctuations in the rankings as things stabilize for each update. We are now at the threshold of the 3rd phase of the Jagger update, which is expected to initiate sometime in the second week of November 2005.
From what we have studied so far, Google has re-engineered several aspects of its algorithm. Amongst other aspects we will know as things roll out, we believe it has altered the impact of the following:-
1. Value of incoming links
2. Value of anchor text in incoming links
3. Content on page of incoming links
4. Keyword repetitions in anchor text
5. Age of the incoming links
6. Nature of sites linking to you
7. Directory links
8. Speed and volume of incoming links created
9. Value of reciprocal links
10. Impact of outbound links / links page on your website
11. Sandbox effect / age of your site, domain registration date
12. Size of your site’s content
13. Addition and frequency of fresh content update
14. Canonical / sub domains, sub-sub domains
15. Multiple domains on same IP numbers
16. Duplicate content on same site or on multiple domains
17. Over-optimization, excessive text markup
18. Irrational use of CSS
We are studying various aspects of the Jagger algo update and are closely monitoring the impact of changes in each of the above mentioned parameters and many more not mentioned here. We shall be discussing the impact of each of these aspects in the next parts of this article, which are likely to be written once the Jagger3 update and our study of it is complete.
In the meanwhile, we’d like to give out a word of caution - If you have suffered drop in your website rankings, do not do any drastic changes on your website until the Jagger3 update is fully implemented and stabilized. There is a delicate balance and inter-dependence of all these parameters that can bring back your ranks once the Jagger3 update is completed.
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Wednesday, March 10th, 2010 at 6:15 am and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
