The Four Point Consumer Connection in Ecommerce (seo companies)
No commentsBy Scott Lindsay
Ecommerce is essentially the art of meaningful connection. When online businesses perceive their role as merely seller they are liable to find themselves in a ‘disconnect’ with their customers.
Connection # 1 - Know Your Customer
The best step in connecting with your prospects is to learn what they want. This generally involves research and being willing to ask questions. There will be those that are captured by an idea and launch it without gaining an understanding as to the marketability of the product. This first point of connection is essentially the first building block needed for ultimate client connection.
Connection # 2 - Content is King
Once you establish a product or service that is in concert with the expectations of the consumer, you need to establish a trustworthy website that provides information that allows the dots to connect for your visitor. Far too often websites simply provide a photo of the product and a brief description in the ’store’ section of the site.
In brick and mortar stores consumers are able to visit with a store clerk to determine the value of a product. With a website, you must find ways to answer their questions. Often this function is of greater importance than a simple FAQ section.
Connection # 3 - Provide Firsthand Knowledge
If your customers have questions not addressed in your information-based website you should provide reasonable access to you for further clarification. Your availability may be the most potent form of connection.
Connection # 4 - Don’t Sever Connections at the Point of Sale
Once a transaction has been made you should provide a means of connecting with your customer to let them know you appreciate their business. This is often accomplished through the use of autoresponders, but may be enhanced with a series of available informational articles specifically designed for those who actually make a purchase. You may also have an ecourse that you can make available. Some online businesses make evaluation forms available on their site. Customers are then invited back to the site to provide feedback. Discounts on new purchases are often a gift that can be given for taking the time to fill in a questionnaire.
Even in cyberspace your customers want a connection, but the connection seems to be increasingly dictated by the consumer. Online business is responding by making their customer connections worthwhile and knowledge-based. Those who do not provide this type of connection are often finding a downturn in new customer sales as well as a lack of enthusiasm from existing customers.
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The World of Social Media
By Musa Aykac
As the world has gotten smaller with new gadgets and with the internet being integrated with them sharing information with other has gotten so much easier. A click of a mouse or a keypad can bring you the world in an instant and can connect you with millions of people worldwide. Talk about word of mouth, information can be shared quickly and to large audiences.
The Internet has changed also. In the Web 2.0 era social media has been the predominant source of information from the World Wide Web. We can get facts, stories, opinions and much more from each other that are in depth and with added opinions from all types of people. Social media has changed the way we get information and changed the way we socialize at the same time.
Leading the social media wave are Facebook, Myspace, and Twitter in social communication. Information about anything can be found and discussed with a messaging from your computer or from your cell phone. From news about a disaster to news about your friends we are all becoming informed thoroughly and with the ability to share our understanding within a matter of seconds.
Social bookmarking sites like Digg, Delicious and StumbleUpon also give us the chance to share and to comment on stories we find interesting and captivating. We can contribute a story and discuss it with people world wide.
Wikipedia is a world wide encyclopedia that everybody can contribute for free. We can socially create a database of knowledge and share it with the world. Social media is not limited to messaging and articles. We can social network videos on YouTube and pictures on Flickr for instance.
There are many forums online now that are topic specific and that give people a “forum” to interact with others from everywhere directly about the topics. Discussions can be informative, entertaining and helpful just like the other social media sites.
Social media has changed traditional news online also. News online is getting more and more interactive with its viewers allowing comments on stories, discussion forums and blogs with opinionated posts with comment feedback. Citizen journalism is also something to look for more in the future.
Social media is the best source of information sharing and connecting with many different people that have different points of views and insights that we could not find easily.
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Best Resources for Internet Marketing
By Justin Stewart
Internet marketing is literally any way that you can market your company through the internet. This can include simple advertisements for name recognition or response, but also includes simple things such as homepages. Internet marketing is an integral part of the marketing process, and is something that is finally beginning to gain steam. Marketers everywhere are beginning to realize that the internet is a major source for their marketing needs.
The internet is so special for marketers simply because of how the internet works. The internet brings together everyone from around the world into one area. Internet markets can reach their exact target in a simple an effective way. No form of media has allowed for such saturation is such a fast, efficient, and immediate kind of way. While there are multiple ways to do this, there are three major resources for internet marketing.
Simple Web pages
The most basic form of internet marketing is the web page. Having a web page for your product, service, or company, is the best way to have a singular source for your internet marketing campaign. This is a place where every person in your target can be directed to; it can lead them to sales, or simply to more information. To have a cohesive internet marketing campaign, a website is a basic resource that is incredibly crucial.
While e-mail has been around for a long time, there are many companies who have failed to figure out how to use this resource in an effective and successful way. Because of the advent of spam, many people simply avoid any e-mail that is connected to a company. To use e-mail for internet marketing, you have to give the people something that they will actually want to read. By creating e-mail that is useful and seen in a good light, it can be a free and successful resource for your internet marketing needs. Be careful to make sure that you are not seen as spam, as this will render your time worthless and wasted.
Social Networking Sites
Social networking sites are one of the newest and most interesting resources for internet marketing. These websites bring together millions of individuals in one place; an internet marketer’s dream. This is a great way to reach your target market in an efficient and successful way, as they will all be in one place. Done right, this can be the most powerful internet marketing tool in existence.
Having a simple web page can allow you to bring all of the internet’s users to one location for all of the information about your company or service. Using e-mail to direct people to your website is a great way to get one-time customers to turn into repeat customers and visitors. By using social networking sites, you can bring in a large amount of traffic in a simple and effective way. Using these resources for internet marketing can allow you to be as efficient and successful as possible.
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Thursday, August 28th, 2008 at 4:25 am and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
