(Seo) Internet Marketing Strategy Options
No commentsBy Alun Maxwell
Your internet marketing strategy alternatives might appear bewilderingly vast at the moment. Every day your inbox is filled with mail that promise the one key, the one secret that will guarantee your success online. Its that belief that just one tactic will solve everything that frustrates newbies and sees them buying e-book after e-book with no results.
So lets try and break your internet marketing strategy alternatives into bite size chunks to try to make sense of it:
To make income online, people have to be buying something at some point. It may be your product or e-book, it may be someone elses - whom you are an affiliate for. I would always suggest affiliate marketing as an internet marketing strategy to try before spending big bucks on your own product. This way you can test the market. The demand may not be what you think. Better to know that from the get-go!
So you have your offer, be it your own or someone elses product, (hard goods or downloadable, the principle is the same). The next thing you need is to build a list of people who are interested in your offer, or at least in its product category. Why? Because people usually need to see an offer several times before making a buying decision. Your internet marketing strategy should factor this in. After all you dont see organizations buying just one TV slot at a time do you?
To build this list you need an autoresponder account, such as Aweber, where you will get some html code that you can use to place a form on your landing page. This form should ask for first name, so you can personalise e-mails in your subsequent e-mails. It should also ask for primary e-mail address. You must offer a free product of genuine value (self-created or Private Label Rights downloadable e-book), as an enticement for leaving their details.
From now on your internet marketing strategy should be all about sending as much targeted traffic to that landing page as possible. You have two choices - throw money at it, or time.
To pay for traffic, here are some good and bad ways: A good way would be to put up a pay per click campaign at Google Adwords, Yahoo! Search Marketing or Bing. Adwords is the superior system in terms of split-testing and tracking, but you do need to study it first. The worst internet marketing strategy you could ever employ would be to embark on Pay-per-click if you dont know what youre doing. Buying text link ads, or ezine ads are also good tactics.
A bad way to buy traffic would be to buy leads. This strategy never works. The quality of leads is poor and its just a money hole you dont need.
If youd rather throw time at the problem of getting traffic, then here are a few thoughts. Firstly, some good pay per click data can be a great starting off point, as youll know which keywords are bringing good traffic. You can then use these same keywords in articles, in a blog, in a press release and in the anchor text where the link to your website can be found in your article resource box.
Finally, an increasingly important part of your internet marketing strategy should be Web 2.0. This is the wave of the future, make no mistake, and you should look for good information on social bookmarking, social networking, Squidoo, Hubpages, Forums and of course sites like Facebook, Gather and Twitter. Facebook also offer cheap but effective pay per click advertising.
So dont waste time looking for that one secret that will make you a millionaire overnight. Those claims are just for people to sell you more e-books that you dont need. Be persistent and keep testing everything you try (Aweber records the source of every subscriber).
As a takeaway slogan, persistence and constant testing is the one Ill leave you with. Do embrace the power of Web 2.0 in your internet marketing strategy though. A good way to stock up on high quality e-books to educate yourself would be to visit www.Free-Tools-Giveaway.com. Alun Maxwell is an experienced online marketer with sites in several niches. He is also hired by top companies to help executives improve their communication style.
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Tuesday, May 11th, 2010 at 8:00 am and is filed under internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
